I build technology businesses and take them to market.
See my careerI have worked in technology markets for 25 years, through search, digital and now AI. I founded Digital Clarity in 2002 and built DC Storm within it through to its acquisition by Rakuten. Since 2011 I have also held executive and board roles at DBMM Group, a US public company. Today I work with founders, CEOs and investors on go-to-market, brand and applied AI.
From DC Storm and from client programmes led by Digital Clarity.
DC Storm adoptionof major media planning and buying agencies used the platform before Rakuten acquired it.
ARR, up from $8mSoftware client growth supported over three years.
EMEA revenue growthin 12 months for an enterprise software client, with cost per acquisition down 37.6%.
Clientsincluding Adobe, Xerox and Bentley Systems, across the UK, Europe, the US and Asia.
Commercial roles in technology publishing and early internet search, then 20 years building Digital Clarity, a product exit and a US public-company board role.
Technology publishing and advertising sales roles across Europe. A grounding in technology markets, enterprise customers and commercial growth.
AltaVista's global sales team in the formative years of internet search, working with HP and Compaq. Then a senior commercial role at a Singapore internet business that listed on SIMEX and was acquired by an Indian technology company.
Listed, then acquired
Founded the business and built it to 25 to 30 people working with more than 200 clients. Evolved the offer from search and performance marketing into strategic growth and go-to-market advisory.
Founder
Identified the difficulty of measuring marketing performance across fragmented digital channels and built a technology proposition to address it. Led product, positioning, sales and partnerships through to customer adoption. Around 48% of major media planning and buying agencies used the platform before its acquisition by Rakuten.
Acquired by RakutenCOO, Senior Vice President and Executive Director of Digital Brand Media & Marketing Group, Inc., quoted in the US as OTC: DBMM, with Digital Clarity as its wholly owned operating business.
US public company
Working with technology leaders, professional advisers and investors on go-to-market, brand and applied AI, as AI changes how buyers research and buy.
Advisory
Founder and Managing Director, since 2002
A growth and go-to-market advisory for technology, software and financial-services businesses. I own the P&L, pricing and team, and work directly with CEOs, founders and senior teams to diagnose barriers to growth and agree where to focus. The work joins three disciplines: commercial go-to-market, brand and applied AI.
COO, Senior Vice President and Executive Director, since 2011
Digital Clarity is the wholly owned operating business of Digital Brand Media & Marketing Group, Inc., a US public company. I lead the operating business and hold executive and board responsibilities for the group.
Propositions, positioning and market-entry plans built from customer conversations, market data and workshops, then carried through sales, marketing and product.
$8m to $23m ARR in three yearsMy career started in sales. Global accounts at AltaVista, agency and technology partnerships at DC Storm, enterprise clients at Digital Clarity, in the UK, Europe, the US and Asia.
HP, Compaq, Adobe, Xerox, Bentley SystemsTaking a product from market need through development, commercialisation and customer adoption to exit.
DC Storm to Rakuten. Singapore listing and acquisition.Executive and board work in a US listed company: strategy, forecasting, corporate development, SEC reporting and shareholder governance.
OTC: DBMM since 2011I start with the outcome and the evidence: speak to customers, examine the data and identify what is preventing progress. I stay involved through delivery and take responsibility for the result.
Customer conversations, market and performance data, and what is holding growth back.
Agree where to focus, including how AI and changing buyer behaviour affect the route to market.
Priorities, resource decisions and a plan that teams can execute.
Commercial, product and finance working together, and responsibility for the result.
I talk and write about go-to-market, brand and AI, and what it takes to win markets now. Hover over a clip for a preview, or click to watch with sound.
Articles and notes on go-to-market, brand, AI and building technology businesses.
Three new studies are challenging the value of AI visibility. For B2B technology leaders, they raise a much bigger question about how we measure marketing, build trust and give...
Read on MediumHow to find buyers willing to pay for your product when their existing supplier already offers something similar. Your buyer can prefer your product and still make a sensible...
Read on MediumHow to work out what customers depend on the founder for, and help the team earn that confidence. When a customer asks to speak to the founder before making a decision, the...
Read on MediumReggie James is a UK-based technology business builder and go-to-market adviser with 25 years in technology markets. He is the founder and managing director of Digital Clarity and COO and Executive Director of Digital Brand Media & Marketing Group, Inc. (OTC: DBMM). He is based in Guildford, Surrey, and London.
He works with founders, CEOs and investors in technology, software and financial-services businesses on go-to-market strategy, proposition and positioning, brand, business development and applied AI. He starts with customer conversations and market data, agrees where to focus, and stays involved through delivery.
Reggie James founded Digital Clarity in 2002. He built it to a team of 25 to 30 people working with more than 200 clients, including Adobe, Xerox and Bentley Systems, and moved it from search and performance marketing into strategic growth and go-to-market advisory.
DC Storm was a marketing measurement platform that Reggie James built within Digital Clarity to measure performance across fragmented digital channels. Around 48% of major media planning and buying agencies used it before it was acquired by Rakuten.
Since 2011 he has been COO, Senior Vice President and Executive Director of Digital Brand Media & Marketing Group, Inc., a US public company quoted as OTC: DBMM. Digital Clarity is its wholly owned operating business.
Yes. Reggie James - Perspectives has more than 50 episodes of conversations on B2B marketing, go-to-market and growth, available on Spotify, Apple Podcasts and at reggiejamespodcast.com.
Use the contact form on this site to ask about consultancy, marketing and sales growth, a one-to-one conversation or a podcast or speaking appearance, or message him on LinkedIn.
Building, scaling or backing a technology business and need a clear route to market? Tell me a little about it and I will come back to you personally.
Prefer LinkedIn? Message me there.
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